Body armour drink creator9/2/2023 Sales for the largest packaged food companies have been down the past few years as changing tastes. Bryant, BodyArmor’s other investors include National Football League quarterback Andrew Luck and Major League Baseball outfielder Mike Trout. Athlete-backed BodyArmor has sought to challenge Gatorade’s grip on sports drink market. He was also chairman and a large shareholder in snack maker Pirate’s Booty, which was eventually sold to B&G Foods Inc. BodyArmor is also marketed as more natural than its larger rivals because it doesn’t use artificial colors like Gatorade or high-fructose corn syrup as a sweetener like Powerade. Published Mon, 9:00 AM EST Updated Tue, 4:08 PM EST. Body Armor Successfully promoted their sports drink by having professional athletes use the phrase, One More to encourage athletes to have one more drink for. He said the beverage is sold in about 25,000 stores and 40 states but should be available nationally in twice that many stores next year as Dr Pepper Snapple ramps up distribution. Carrie Underwood signs equity deal with sports drink maker Bodyarmor. Other investors in the sports drink maker include NFL quarterback Andrew Luck and MLB outfielder Mike Trout. Repole said BodyArmor had about $30 million in retail sales last year but that sales are up 180% this year through August. Repole launched BodyArmor with Lance Collins, who founded Fuze Beverage LLC before the tea and energy drink maker was sold to Coca-Cola in 2007 for about $250 million. Please do not share the content of this site with people under the legal purchase age. The dispute centres on the ‘inter-locking’ logo used by Body Armor, in its ready to drink (RTD) sports drink products, which is seen to aggravate a similarity between the two brands’ word marks. Supply Chains Act and the Modern Slavery Act. The deal for closely held BA Sports Nutrition LLC helps soda maker Dr Pepper Snapple take aim at the faster-growing $7 billion U.S. If you have any questions, don't hesitate to get in touch via our Contact page, or for research & consulting enquiries, please visit our sister site MultiSport Research. This is the latest version of our site (version 3.1) since we launched back in January 2008. The deal could be announced as early as Monday, a. Apparel and compression specialist Under Armour has reportedly sued US sports nutrition brand Body Armor. Coca-Cola is nearing a deal to buy a controlling stake in sports drink maker BodyArmor, valuing it at about 8 billion, CNBC has learned. BodyArmor was started in 2011, when Repole teamed up with Lance Collins, who had previously sold the Fuze Beverage and NOS Energy Drink brands to Coca-Cola.
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